Toverland Theme Park

Challenge:

• Create an experience directly when the visitor is entering the park.
• Generate more revenue in the park by sending more traffic to hospitality & merchandise facilities.
• Invite visitors to upcoming events.

Solution:
When entering the park, visitors receive a BooQi with a park guide. A magic day in the park starts here! Visitors use the practical BooQi during their visit, what causes more attention to hospitality and merchandise locations.

Result:
“At Toverland we started using BooQi for our Park plans years ago. We made a well thought through decision to give our guest a beautiful tool that matches our style, to immerse our guest in the magical world they are about to enter. Thanks to the high quality, our guests keep the floor plans during the day and even take it home with them. The BooQi has proven to be an important medium for upselling our catering and merchandise outlets. On top of that it is very valuable in communicating our upcoming events.”
Tom Bouwens, Marketing, Toverland Theme Park