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LeisureBooQi Concept
Your guide to effective marketing
Compact media
Pillars
Concept
ROI
Design
DistributionCompact media
LeisureBooQi is an effective and compact marketing tool. It is easy to use: unfolded you benefit from a large communication space, folded it compact enough to fit in your pocket. The quality creates an association with value, this makes people keep it long term. An impactful carrier for important messages.
What can we do for you?
Together with our partners, you, we build marketing campaigns to get closer to your goals. We start with concept and end with distribution. Our design studio and cartography department creates what you need to make your campaign successful. Discover their working method.
What’s in it for you?
Using LeisureBooQi for your marketing campaigns helps you make the most out of your marketing investment. To get the right message amongst the right people in an eye-catching way is what LeisureBooQi stands for. Discover more about ROI.
One concept: printed and on the phone
A printed BooQi that guests keep, and the BooqiConnect app they open with one scan. The QR code on the BooQi opens your map, opening times, programme and offers on the phone, with no download and in the visitor’s own language.
Pillars
In the recent years, we helped our partners out of the Leisure and Tourisme business, with the most various challenges. We summarise their visitor related challenges within 3 pillars.
LeisureBooQi helps you with the following customer related challenges:
Visitor Experience
A visitor who makes the most out of his day and had a good experience, will bring you great reviews and will return back soon.
Upselling
Encourage visitors to spend more on your facilities like arrangements, café or shop
Visitor Flow & Partnership
Free sample: a BooQi by post and the app demo.
What does the LeisureBooQi concept look like?
The fixed elements of the LeisureBooQi are designed to help with the three pillars:
Visitor Experience, Upselling and Visitor flow & Partnerships.
The pocket sized LeisureBooQi is a strong match with your visitors: Big enough for a senior visitor to read everything and for you to present your information. Small enough, even for the youngest visitor, to hold and to easily take it with him in a jacket or jeans pocket.
Quick Reference
This space is most eye catching. Position opening times, address or word of welcome here.
Experience
Enough space to share all your information for a memorable visit.
Online
Generate traffic to your online channels.
Variable information
Temporary information makes offline marketing variable. Think of a changing, foldable event calendar.
Upselling
Vouchers to stimulate upselling. Alternatively: legend, bucket list or game.
Visitor Flows & Partnership
Stimulate returning visitors. Introduce membership, museum card or partner program.
The LeisureBooQi contains 3 vouchers. Use them for:
Upselling
Make an offer for your shop, café or package deals.
Partnership
Share your partners offers.
Visitor Flow
Stimulate returning visitors and stear them in the right direction.
Map
Clear routing creates a smooth day out without questions.
Highlights
Clear presentation of highlights in your museum like specific expositions.
Measurable
Measurable result with (unique) bar code on your vouchers.
Information always up-to-date
LeisureBooQi offers a way to share your temporary message or variable information. Thanks to the slit in the cover you can easily add a pass, entrance ticket or your seasonal event calendar.
BooQi types
Z-BooQi
B-BooQi
V-BooQi
C-BooQi
Return on Investment
Let’s go for a measurable additional revenue together, to provide easily insight in your return on investment.
‘Never change a winning team’.
The content of your LeisureBooQi is leading for this. Content that stimulates your visitors, makes sure that your visitors are aware of everything that you offer. Add some interesting discounts and let’s start achieving your goals!
Increase your ROI with:
- Coupons for your package deals, catering or shop
- An (unique) code or QR-code
- Link to your website to increase website visits
- Promotion for your upcoming events to increase returning visitors
- Mentioning the advantages of your app for more app downloads
Let us calculate how much extra money you can make… €€€
Request your free personalised ROI report
How is it calculated?
We can’t promise that LeisureBooQi can change the world, but we can add value and provide measurable results that help you reach your goal!
The numbers above are based on a case study of a museum with 100.000 visitors each year. One of their goals is to sell more coffee. The example above shows how LeisureBooQi helps them reach their goal.
What is your additional revenue?
Are you curious what your additional revenue could be with LeisureBooQi?
Let us calculate your return on investment, based on your input and experience.
How it works
LeisureBooQi is as makeable as you need it to be, but we are here to help you find the best way to integrate it into your offering. We offer two options:
1 – Let our LeisureBooQi team design a bespoke LeisureBooQi for your business, focused on your business needs and facilities. Follow the 4 simple steps below:
Step 1
Choose the type of BooQi that meets your needs the best.
Step 2
Select the texts and images for your LeisureBooQi.
Step 3
Make a screenshot of the area map you want, including the points of interest.
Step 4
Send this information to info@booqi.com and you will receive the first draft within three days!
2 – Get started with your own LeisureBooQi design! You can request a free empty template by mail. Request the free template below:
Production and Delivery
After you have approved the designs, your LeisureBooQi will begin to come to life. You will receive your first full order within 3-5 weeks depending on your location. Don’t worry, we ship everywhere. Once you receive your LeisureBooQis, you’ll discover that the best thing about our packaging is that they come in display trays to help you to easily integrate them in your check-in procedure immediately.
Implementation of LeisureBooQi in your business
When introducing a new tool to your staff, adoption can’t be taken for granted. Make your staff aware of LeisureBooQi’s benefits and show them the many ways LeisureBooQi could help you. Products like our Counter Assistants can help make their lives easier by directing customers towards offers, facilities and the content of your LeisureBooQi. Our plasticized and flat Counter Assistants never get in the way of your customers, and they definitely help in communicating goals to staff. Take some pressure off your staff and give customers the information they need as soon as they need it at the same time.
Distribution
Trigger visitors to take your BooQi. The better the presentation of your physical marketingtool, the better the effect.
Your prefilled display draws attention.
Did you already thought about how to draw attention to your BooQis?
For eye-catching communication, BooQi come in pre-filled displays. The topcard can be personalised to communicate in your own style, triggering visitors to take a BooQi.
With your own BooQi display, you communicate efficient and with the right focus. The right content helps pointing your visitors in the desired direction. The display creates an organised counter, for you and for your tourism partners.
The better the presentation of your physical marketing tool, the greater the effect.
Your own BooQi with the BooqiConnect app
Free sample: a BooQi by post and the app demo.