Diergaarde Blijdorp (Rotterdam Zoo)

Challenge:
Support Diergaarde Blijdorp (Rotterdam Zoo) with the creation of the park map, since the historic path network in the park is not the most convenient way for visitors.

Another challenge was that Diergaarde Blijdorp currently used a park plan that they printed and folded every day manually, which cost a lot of time and money.

Solution:
The quality of the compact BooQi makes sure that visitors don’t lose the park plan anymore. Visitors also take the BooQi back home as a reminder of the great day they had.

Besides the fact this stimulates people to come back, it also decreases the amount trash in the park. Compared to the standard A3 park plan they used before, the trash in the proximity of the park exit also decreased.

To be able to have a variable feeding and activity program, the BooQi cover is enriched with a slit. In this slit, a pre-printed program is placed. This way the visitor has all information together in one tool. The BooQis are distributed in Perspex displays at the entrance.