To offer tourists the best of Brussels, different theme routes are created. This way, Visit Brussels will reach different target groups.
- 15 different theme routes.
- Diverse routes in 5 different languages.
- Business model: every route is sold for € 0,50 – high ROI
- With a barcode on the back cover, the sales of this particular route is measured. This way Visit Brussels knows which route still needs to be promoted and which ones are most popular.
- Displays are created in one version and distributed to all participant partners, shops and hotels holding multiple versions in one clear overview.
- All CityBooQis carry the FSC logo to show that – thanks to the environmental friendly and durable way of producing – Visit Brussels cares about the world.