To offer all the different types of tourists the best of Brussels.
We created 15 different theme routes so Visit Brussels will reach all target groups. We also:
- Created diverse routes in 5 different languages.
- Created a business model: every route is sold for € 0,50 – high ROI
- Added a barcode to the back cover so the sales of this particular route is measured. This way Visit Brussels knows which route still needs to be promoted and which ones are most popular.
- Created displays in one version and distributed to all participant partners, shops and hotels holding multiple versions in one clear overview.
- All CityBooQis carry the FSC logo to show that – thanks to the environmental friendly and durable way of producing – Visit Brussels cares about the world.