Visit Amsterdam, See Holland

Challenge:
Tempt international visitors of Amsterdam to also visit the surrounding areas.

Solution:
The region is promoted to the international visitors of Amsterdam in six different themes. Each theme has been processed in its own BooQi. The theme BooQis are distributed in sustainable displays at the Amsterdam Marketing Store, various catering establishments, hotels and libraries in the metropolitan area.

Result:
“For our special metropolitan campaign, six BooQis have been produced which together form a beautiful series. The attractive BooQis have a handy format and are very popular with foreign visitors who want to discover more of Amsterdam and the region. More than 27% of the international visitors have visited the region in addition to the visit to Amsterdam”
Amsterdam Marketing