GaiaZOO – The Netherlands

Target
– Help the visitors ofGaiaZOOto easily find their way during their visit. 
– Promote theGaiaZOOapp and the year subscription 
– Promote facilities as the restaurant and the shop.

Solution
For GaiaZOO, we made a clever pocket size ZooBooQi, including a clear map of the park. The visitors will have all information at hand in a userfriendly way. The animal (feeding) program can be found quickly by downloading the app that the ZooBooQi promotes. ZooBooQi stimulates the visitors to conclude a year subscription. Also, the BooQi helps the visitors to find their way to the present restaurants and shops faster and easier. 

Resultaat
“GaiaZOO is very satisfied with ZooBooQi. Special uncoated paper is used so the ZooBooQi perfectly matches the look of GaiaZOO. Now the visitors of the zoo easily find their way trough the zoo in ‘Gaia style’. The promotion of our restaurants and the shop on the BooQi provides extra traffic.”

Claudia Schermer-Tonnaer – GaiaZOO (communication)