Grand Depart Utrecht
Partner:
Grand Depart Utrecht – Tour de France
Challenge:
- Stimulate visitors of the Tour de France Utrecht to come by bicycle.
- Inform visitors about practical information.
Solution:
The BooQi includes a map of the Tour de France for two days. Because we addedbicycle routes and parking spots, we stimulate visitors to go by bike to the event. Before the event started, the BooQis were distributed at different info points in Utrecht. In the map we also added some practical information so visitors directly knew the right way.
