To find an all-in-one-tool for both a park plan and an additional folder for the digital world.
The eye-catching Postal-BooQi with slit in one cover. With the help of this BooQi, visitors can easily find their way through the zoo world. All information that is needed, like special attractions, feeding times) and food and beverage locations is communicated. As an important promotional add-on, all details about the season ticket, zoo school and group and birthday prices can be found in the BooQi.
A while ago, the zoo developed a mobile application so visitors can have a digital experience in the park. Since digital media needs its communication, we created a smaller extra folder as an insert for the slit in the BooQi cover. It gets a lot of attention so the app will be well-known in a short period of time.